Twitter, Pinterest, Facebook, Snapchat, Instagram, Vine, Ello, YouTube, G+…it seems like wherever you look, there is a new social media platform to engage with. When you are starting your blog, it can be tempting to join them all, and there are some benefits to that, different audiences are drawn to different platforms. However, when you are starting out it can be tiring to try and be everywhere all the time, but really you just need to focus on a few key points when starting out.
- Start small. Pick two platforms you really feel like you know already or feel like you can get comfortable with quickly and easily. Love inspirational DIY posts? Pinterest is a good place to start. Photography your thing? Instagram is your best bet. Love video? Check out Vine or YouTube. Love chatting? Twitter is your place.
- Look for your audience. Your visioning worksheet is a good place to start thinking about who you want to read your blog and where they might be. Another tip is to look at your favourite blogs. Where are else are they hanging out online? You can find out easily by navigating to their site and their social media icons.
- Post regularly. You won’t build an audience if you aren’t there. Make sure you are engaging regularly in your platform of choice. If you can, its a good idea to post at different times of the day so that you are reaching as many different people as possible.
- Make your life easier by using sharing tools like IFTTT where you can set up tools to cross post your updates across multiple platforms. More About Cat has a great intro post on the ins and outs of IFTTT. You can also schedule posts and tweets to go out when you may not be around.
- Once you have picked your platform, research how posts are best shared and how you can get the best engagement. Posts shared on Pinterest should have a portrait oriented photo and those to Facebook should be landscape, etc. There is a real art (and science) to this, but we found an awesome infographic that explains the what the perfect post looks like on each platform.
- Think about your profile. Spend some time crafting your social media bios. Use a nice photo of yourself and think of how you can best sum up who you are and what you are about in the short space that profiles allow. Always make sure you have the right link to your blog in the right place so that its clickable.
- Share other people’s content. Social media at its best is a community and communities involve give and take. The best way to get started is to start sharing/retweeting/pinning/commenting on the things you love you find online. People notice and appreciate when you engage with them. The more you do, the more likely you will not only find your tribe, but also get your own content shared.
- Be original. If at all possible, try not to share the same post across every platform at the same time. Chances are, your audience will follow you across multiple platforms and its better to create as much new content as possible.
- Be yourself. The best way to find connection online is to just be who you are naturally, you will find the right audience for you by being you.
This post is part of our How to Start a Blog in 5 Minutes Series. You can see all of the posts here.