Lucy Nicholls - Blogtacular

Lucy Nicholls

Social Media Content Producer & Blogger - Shiny Thoughts

As Social Media Content Producer by day, blogger by night, Lucy knows a thing or two about the world of Influencer Marketing. Her unique perspective on both sides of the social media fence has landed her careers at ASOS and Boden and seen her work with countless brands via her social channels, hold her own events and sit on various Influencer Marketing panels.

Whilst at ASOS, Lucy managed #AccessallASOS – the community of over 1,500 Influencers – bringing into fruition a whole host of successful projects and events with partners ranging from Coppafeel to Adidas. With an additional 2 years at ASOS’s Fashion Finder, she understood the fashion blogging community inside-out.

After being scouted by Boden for her social media position, Lucy has since worked on large projects including Bloom & Wild’s #SpringBloomsTour and Birchbox’s Boden box plus on-boarded an army of new Influencers into the Boden Blogger family.

As her blog ShinyThoughts turns 8, Lucy is sharing her years of experience and knowledge by shifting her Blogging focus to include advice on working with bloggers and brands as well as publishing the colourful and high quality, travel, fashion and lifestyle posts she’s so well known for.

A pioneer for authentic, genuine and quality content in a world of hacks, bots and pay-as-you-go followers, Lucy actively supports her community. Her personal projects include co-founding The Bloggers Market and Social Girls (a network for lifestyle Social Media Managers) plus mentoring professional bloggers.

Lucy will be talking about brand partnerships. From pitch to post, Lucy will help you stand out as a valuable partner.

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Blogtacular on Insta

  • I have a real treat for you on the podcast this week - Keith Brymer Jones. Potter, throw down judge and the designer behind MAKE International Keith has had a long career and is passionate about the value of arts in society. Our conversation takes a winding road through Keith’s history and work. We laugh, we cry - this is such a great episode. Links in profile or search Blogtacular on your podcast app #blogtacular
  • On the podcast this week I meet Stephanie Yeboah the beauty and fashion blogger, freelance writer and activist. We discuss so much including family expectations, being made redundant, fat activism and what happened when she stopped thinking about how to attract likes online. Episode 46 live on your app and online now - links in profile #blogtacular
  • There have been a lot of posts about the press release from the CMA this week. Lots of them about ‘new’ influencer posting rules, some of them inaccurate or misleading. Have you heard something that worries you? We’re always happy to share knowledge and point you in the right direction so please ask if you need clarification. 
You know we’re big supporters of following the rules and clearly disclosing at the beginning of posts - it’s the only way to cement our reputation as an industry committed to transparency. But, as with all rules getting to grips with them isn’t always plain sailing. Our podcast episode 36 is a masterclass from the ASA themselves in how to keep your ads, gifts and products clear online. #blogtacular
  • We’re back and kicking of season four of The Blogtacular Podcast with the hugely talented Emma Block. Emma and I discuss her path into illustration, the red flags to look out for in client work and her new book, The Joy of Watercolour which she wrote in an unusual way. Find us wherever you get your podcasts or click the link in our profile! #blogtacular
  • A good workshop needs a great tea station! For this week’s event @teapigs spoiled us with an array of delicious teas to keep those synapses firing. Thanks for fuelling #thisblogmeansbusiness Teapigs x #teapigs #teapigstea
  • Notebooks at the ready! We’re putting the finishing touches to tomorrow’s workshop. If you want to be there you have a few hours left to grab a ticket and fill your notebook with all the wisdom and insider tips on making your blog business thrive. Link in profile #blogtacular #thisblogmeansbusiness

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