Blogger - Monsieur Torres
Christian Torres heads up the Brand & Creative team at Thomson – the UK’s number one holiday company. As well as overseeing inflight magazines, travel agency window displays and hotel interiors, he looks after the company’s blog. He was instrumental in setting up and rolling out a blog strategy that’s seen engagement rise from a modest 1000 readers a month to a whopping 400,000 in just five years.
The Thomson blog is where it’s at in terms of holiday news – it features everything from travel bucket lists to what’s hot in the world of beach fashion by way of ‘what’s in your suitcase?’ celebrity interviews and blogger outreach. He’s also a regular contributor to the site, most recently having penned a two-week live blog from Mauritius in the Indian Ocean.
Christian’s personal blog, Monsieur Torres, is where he gets to wax lyrical about his own passions – namely Paris, Madonna and Doctor Who. It’s also where he posts his rather disastrous dating stories under the banner of ‘Exasper-dating’. But when he’s not busy poring over WordPress, Christian can be found mooching along London’s Southbank or horse riding in the Hertfordshire countryside.
Christian will join an industry Q&A session where you will have the chance to quiz people who work in blogger outreach on anything and everything.