Emma Smith is the Copy Advice Manager at the Committee of Advertising Practice (CAP). She studied entertainment law before joining the Advertising Standards Authority (ASA)’s compliance team in 2011.
Emma joined the CAP Copy Advice Team in 2015 and took over as manager in 2017. The team provides advertisers, agencies and publishers with free and confidential advice on non-broadcast advertising giving an informed view of how best to navigate the CAP Code.
In this episode we go through the guidelines from the ASA and CAP and how it relates to the kind of content influencers and online entrepreneurs publish. We discuss different scenarios and Emma gives clear advice on how to label all of your posts.
With thanks to the team at ASA and CAP for enabling this interview.
If you publish ads or other paid posts online you need this podcast episode in your life! #blogtacular Click To Tweet
The ASA’s Links: CAP Twitter | ASA Twitter | Linkedin
Resources links from the ASA, CAP & CMA:
Influencer’s Guide to Ads and Ad Labelling (this is essential reading and will give you the best overview of your responsibilities).
Advertorial:
Recognising Ads: Blogs & Vlogs
Vloggers, bloggers and brands: a short guide to the ad rules
Additional Guides:
Scope of the Rules:
IAB:
Content and Native Disclosure Guidelines
CMA:
Businesses and Marketing Companies
Publishers of Online Endorsements
Blogtacular is the podcast which explores the lives and work of creative bloggers and indie business owners. It is presented by Kat Molesworth, photographer, blogger and director of the Blogtacular Conference.
To get in touch with the show or send in your questions please email:
podcast @ blogtacular.com.
Presented by: Kat Molesworth
Theme music by: Breakmaster Cylinder
Edited by: Maco McAleece
Artwork by: Twin Pines Creative
Photography courtesy of The ASA & CAP shot by John Cassidy
Blogtacular The Podcast is a production of Blogtacular Events Ltd.
