Media Kits 101

Maybe you blog for your business or maybe you just want to start earning some money from your  personal blog. Preparing a media kit is a great first place to start. Laying out what you can offer to a brand or company and what you expect in return not only saves time for all involved, but also can act as a filter to screen out unsuitable requests.

Don’t think that you have to be a blogger with a lot of traffic or running a business through your blog to have a media pack, with PRs keen to work with a range of bloggers, media packs are for everyone.

Through our Wednesday night Twitter chat, we asked bloggers all about their experience of media kits and how to make a great one. Find our top tips below or read the storify for the full summary.

What is the purpose of a media kit?

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Media kits are about telling the story of your blog and making a compelling argument as to why people should work with you.

Who needs a media kit?

If you are looking to work with brands or using your blog for your business, a media kit can be a great way of outlining what you can offer to potential partners.

Basic Media Kit Contents:

  • Information About the Blog: the background to starting your blog, who you are and what kinds of services you can offer. Make sure to include any press mentions, blog awards or big sites you have been featured on or worked for.
  • Your Basic Blog or Business Stats. This usually includes things like your monthly page views, unique monthly visitors, and feed subscribers. Bounce rates and average time on the page can be good to include as well if you have access to them. Social media stats are becoming more important as well, so include an idea of your Facebook, Twitter, Instagram, You Tube, and Pinterest followers.  If you have a business, it may also include some basic sales or download numbers.
  • Answers to Any Frequently Asked Questions you may have. These are often things like “Do you accept guest posts?” or “Can I use one of your photos?”
  • Rates. This could be your rates for certain kinds of sponsored posts or your basic rates for any work you may do.
  • General Terms and Conditions this is where to specify how you prefer to be contacted and paid, how long you keep sponsored posts live and any other contractual information you would want prospective partners to be aware of.

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Adding Value to your Media Kit:

Beyond just the most basic information, your media pack should show off your potential. Think about including: photos, sample blog posts, links to work you have done elsewhere, and testimonials.

Media Kits aren’t just for big blogs!!

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  • If site is new & traffic low, use percentages in media kit – eg “Traffic up 45% this month”. Shows growth. @FashBlogAcademy


Other Media Kit Top Tips

  • I highly recommend trying to fit media kit into 1 page PDF. Make it fun + easy to digest. @Pretavoyager
  • MANAGE EXPECTATIONS. No surprises, understand terms and conditions and don’t over promise (over deliver later). @Pretavoyager
  • Don’t just wait to be approached. Use your media pack to start the conversation and see where it leads. @_EmmaLaw

Wanna see an example?  Here is a snapshot of 3 pages from the Blogtacular Media Kit:


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Join us  at 9pm UK time every Wednesday for the #blogtacular twitter chat!!