The way Google ranks websites in search results is changing. From April 21st, your blog will get extra marks in Google’s ranking algorithm for having a mobile friendly design.
What is a mobile friendly website?
Mobile friendly (also called responsive) sites are optimised to work on all kinds of devices – from desktops and laptops to tablets and mobile phones. Objects on the page such as images and text resize based on the size of the screen. With more and more readers browsing blogs on their phones and tablets, mobile-readiness is crucial.
How do I know if my website is mobile-friendly?
The easiest way to tell is to enter your website here: http://www.google.com/webmasters/tools/mobile-friendly/ and double check you are ready to go.
Even if you are given the green light for mobile friendliness, its worth checking the site yourself. Go to your blog on your mobile device and take a thorough look your pages to make sure everything is accessible and images and text look how you would want them.
What do I do if my site isn’t mobile ready?
If you use Squarespace, your site is likely to be pre-optimised for mobile devices. However, if you use self-hosted WordPress or Blogger, it may not be. To make your site web friendly, you can:
If you don’t fancy installing a new template:
-For WordPress users, in the Jetpack plugin, activate the mobile template option. Alternatively, install WP Touch, a plugin to make your site mobile friendly.
– Switch on Blogger’s Mobile Template. Go to Template > click on the gear. Under Mobile, select the option to show mobile template on mobile devices. Then select the template you want to display. Make sure you save.
– Hire a web developer to help you recode your site.
It isn’t hard and making the switch will improve your results in Google and get you more readers! Result!
You can read Google’s full announcement here.