Lucy Nicholls

Social Media Content Producer & Blogger - Shiny Thoughts

As Social Media Content Producer by day, blogger by night, Lucy knows a thing or two about the world of Influencer Marketing. Her unique perspective on both sides of the social media fence has landed her careers at ASOS and Boden and seen her work with countless brands via her social channels, hold her own events and sit on various Influencer Marketing panels.

Whilst at ASOS, Lucy managed #AccessallASOS – the community of over 1,500 Influencers – bringing into fruition a whole host of successful projects and events with partners ranging from Coppafeel to Adidas. With an additional 2 years at ASOS’s Fashion Finder, she understood the fashion blogging community inside-out.

After being scouted by Boden for her social media position, Lucy has since worked on large projects including Bloom & Wild’s #SpringBloomsTour and Birchbox’s Boden box plus on-boarded an army of new Influencers into the Boden Blogger family.

As her blog ShinyThoughts turns 8, Lucy is sharing her years of experience and knowledge by shifting her Blogging focus to include advice on working with bloggers and brands as well as publishing the colourful and high quality, travel, fashion and lifestyle posts she’s so well known for.

A pioneer for authentic, genuine and quality content in a world of hacks, bots and pay-as-you-go followers, Lucy actively supports her community. Her personal projects include co-founding The Bloggers Market and Social Girls (a network for lifestyle Social Media Managers) plus mentoring professional bloggers.

Lucy will be talking about brand partnerships. From pitch to post, Lucy will help you stand out as a valuable partner.

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Blogtacular on Insta

  • Who will be speaking at Blogtacular this year? Applications close this week so if you have a killer workshop, an idea for a fun instawalk, bags of creative genius knowledge or the ability to be our keynote speaker don’t hang around - we want to hear your pitch!
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  • Early bird tickets end this weekend grab a bargain and join us for an event filled with learning, advice, colour and friendship this June. Link in bio #Blogtacular
  • On the podcast this week I chat to Supal Desai, @chevronseclairs, about travelling through Syria, diplomacy and the power of being a micro-influencer. Catch up now online or on your favourite podcast app. Links in profile #blogtacular
  • Best part about our photowalks? Nobody’s going to roll their eyes when you stop every five feet to gram because they’re doing it too. Want to join us? Early bird tickets are on sale now. Link in profile #blogtacular
  • Early bird pricing and early bird payment plans end next weekend - who's getting their ticket this weekend? #blogtacular
  • Thanks to @thrive for featuring our Life Planner in one of their recent posts. We only have 3 left in stock so if you want one, act fast! Will be sharing their post on the newsletter this week. 📷: @anniespratt thanks for spotting @craftedpress x

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