Lucy Nicholls

Social Media Content Producer & Blogger - Shiny Thoughts

As Social Media Content Producer by day, blogger by night, Lucy knows a thing or two about the world of Influencer Marketing. Her unique perspective on both sides of the social media fence has landed her careers at ASOS and Boden and seen her work with countless brands via her social channels, hold her own events and sit on various Influencer Marketing panels.

Whilst at ASOS, Lucy managed #AccessallASOS – the community of over 1,500 Influencers – bringing into fruition a whole host of successful projects and events with partners ranging from Coppafeel to Adidas. With an additional 2 years at ASOS’s Fashion Finder, she understood the fashion blogging community inside-out.

After being scouted by Boden for her social media position, Lucy has since worked on large projects including Bloom & Wild’s #SpringBloomsTour and Birchbox’s Boden box plus on-boarded an army of new Influencers into the Boden Blogger family.

As her blog ShinyThoughts turns 8, Lucy is sharing her years of experience and knowledge by shifting her Blogging focus to include advice on working with bloggers and brands as well as publishing the colourful and high quality, travel, fashion and lifestyle posts she’s so well known for.

A pioneer for authentic, genuine and quality content in a world of hacks, bots and pay-as-you-go followers, Lucy actively supports her community. Her personal projects include co-founding The Bloggers Market and Social Girls (a network for lifestyle Social Media Managers) plus mentoring professional bloggers.

Lucy will be talking about brand partnerships. From pitch to post, Lucy will help you stand out as a valuable partner.

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Blogtacular on Insta

  • Are you a terrible procrastinator? I am THE WORST!
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I've had a newsletter drafted for a couple of weeks but just never got around to finishing it. I gave myself a stern talking to today and it's now ready to go out at home time. Heaps of good links plus some company news for you to enjoy. Feels good to get it done, now to get next week's out on time too. What have you been putting off?
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#blogtacular 📷: @amberrosephoto 🎀: @poppoppapier
  • Four years ago we launched Blogtacular with our hearts in our mouths. We could never have predicted just where it would take us or how much of an impact it would make in people's lives & careers. Thank you everyone who has made the last four years so incredible and here's to another four years of magic. #blogtacular #blogtacularphotowalkeast
  • Working together creates more than we could ever achieve on our own. Thank you to the incredible volunteer team who made this year's Blogtacular so good. Heather, Emily, Sarah, Kelly, Mr Kat, Momtaz, Thabi, Natasha & Coral worked their socks off and we are so grateful to have them on our side. #blogtacular
  • Our speakers were treated to a fabulous golden clutch by @wearesos15 this year. These handmade glitter bags are a riff on the wildly popular Bowie Clutch she sells in here store. #blogtacular 📷: @amberrosephoto
  • We were kept refreshed by @cranesdrink's delicious ciders during the party. Which was your favourite? #westelmblogtacularchat #blogtacular 📷: @amberrosephoto
  • Our West Elm party this year was based around discussion. We have been wanting to make interactive talks for years and @westelmuk gave us the perfect opportunity. Hands up who'd like to come to future discussion events? #westelmblogtacularchat #blogtacular 📷: @amberrosephoto

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