Controversies and spats have been blowing up in every industry since the beginning of time. Drama may not be limited to the influencer marketing world but it is heavily linked to it. People barely need to step out of line before they are accused of causing YouTube drama or entitled, ungrateful bloggers.
In this episode Kat explores a couple of recent incidents and their implications for the industry. She also takes advice from the ASA on where you stand when you make a personal post about a brand you work with in another capacity.
ASA Spokesperson Statement:
If in the influencer’s ambassador contract with the brand there is no obligation to post a certain number of ads, then a post on the influencer’s channel that happens to include products from the brand won’t necessarily be considered advertising.
However, if the brand has given payment for an ambassador to post (whether it’s a monetary payment or other forms of exchange) and if the brand has had some control or oversight over the content, the post would be considered an ad and would be subject to CAP code.
Related links from the ASA:
- Advice on recognising ads
- How to make an ad obviously identifiable
- The ASA’s remit on Social Media (so this details what would and would not be subject to CAP Code)
- When in doubt, the Copy Advice team are on hand for free advice and we highly recommend that you speak to them about your concerns. Please see this page on how you can get in touch.
Blogtacular is the podcast which explores the lives and work of creative bloggers and indie business owners. It is presented by Kat Molesworth, photographer, blogger and director of the Blogtacular Conference.
To get in touch with the show or send in your questions please email:
podcast @ blogtacular.com.
Presented by: Kat Molesworth
Theme music by: Breakmaster Cylinder
Edited by: Maco McAleece
Photography courtesy of Kat Molesworth shot by Candice Borup Stringham
Blogtacular The Podcast is a production of Blogtacular Events Ltd.