We went to hang out with Pinterest last week and tweeted all of the top tips we picked up. In this post we’re going to look at nine ways to make Pinterest work for your site.
Move Your Most Relevant Boards to the Top
Pinterest is a great tool for reaching people via its native search as well as through search engines. Search crawls your page from the top down so make sure you have your most relevant boards at the top of your page.
To move your boards simple click, drag and drop to the position you want. When it comes to seasonal boards you want to actively move them down once the event has passed.
Optimise Your Site for Mobile
75% of the 60 million active users per month on Pinterest are browsing on their phone or tablet. That’s 45 million people who could click through to your site. To ensure you make the most of your Pinterest traffic your site needs to have a mobile friendly design.
Platforms like Squarespace are built around mobile use. For WordPress you want to look for a responsive theme. Make sure you test drive your design on a couple of different mobiles to see what it’s lie for your visitors.
Sign up for a Business Account
With a business account and a little code on your site you can track pins and pinners interacting with your site. You can see what’s most pinned, repinned and clicked by Pinterest users.
If you are serious about building traffic from Pinterest this is an invaluable tool to find out which images are chiming with pinners and which posts merit a pin. You can even use A/B testing methods for your product photos by uploading different versions and seeing which get pinned the most.
Lose the Hashtags
Not only do hashtags look spammy in your descriptions but they no longer work properly on Pinterest. That’s right, the mechanism for hashtags broke a while back and Pinterest aren’t fixing it. Same goes for links in descriptions.
Without hashtags how do people find your content on search? With good quality descriptions. While you can’t control the descriptions people choose to assign to your image you can stack the deck by using full description in your alt text when you upload images. After all, would you click on an image with the caption IMG_307?
Group Boards Help You Reach New Audiences
Creating a group board is a wonderful tool for collaboration between a few people with whom you share an aesthetic. It is also a chance to have your pins to the group board in front of a new audience as all pins go out to everyone’s followers.
To make your board effective you need to agree on parameters to pin within. For example, you may want to have a limit to the daily number of pins and an agreed type of image. Mix in your own content with other high quality pins and you’ll reach new Pinterest users who may not have found you otherwise.
Add the Pin It Button to Your Site
It’s a simple addition that will make it easier to pin and also prompt people to pin your images. You can use the official Pinterest pin it button, use a plugin or customise a button that fits in with your design. Remember – you want to make sure it is mobile friendly so people browsing on phones and tablets are able to pin easily.
Be Two Months Ahead of Seasonal Events
People start searching for Valentine’s Day on December 31st – for real. When it comes to seasonal boards especially those which deal with a specific date you want to be working two months in advance. As I write this in August you want your Autumn and Halloween boards at the top of your page with the Christmas and New Year boards just behind them.
This is a great guide for new content on your site too. Get your seasonal recipes and crafts on the blog well in advance of the season hitting. If you are selling products then you want your seasonal stock ready to pin around this time to allow people to organise it on to their boards.
Give Your Image a Call to Action
People want to know what they are getting when they click an image. Pins with a distinct call to action do better on clicks than those without.
It may be that you use text on your images to let people know what they are getting. On the other hand you may take all of the steps of a tutorial and stitch them together into one long image (pro tip: these do very well on Pinterest) so people can see easily what is involved in recreating your craft or recipe etc.
Keep Your Account Active
If you want to use Pinterest to market your content then you need an active account. People want to see your pins and engage with your taste so keep pinning your finds and inspiration alongside your own content.
Finally, a few rules of thumb for a healthy account:
- You can never have too many boards or too many pins.
- Give your boards descriptive names and descriptions. A title like this: * s t u f f * I * l i k e * may look cute but they aren’t helping you out in search.
- If you upload images directly to Pinterest make sure you add the source URL linking back to your site.
- Add the Pin It extension to your browser for simple pinning.
- Showcase your content on boards which reflect your niche.
- Give your image files and pins good, full descriptions.
Here is the full Storify of the tweets I sent during this visit to Pinterest.