Even the most seasoned blogger has made mistakes. We can’t get it right all the time, but we can learn from what we’ve done. Here are 5 common mistakes we’ve made or seen throughout our years of blogging.
- Resisting Change
As we heard from Grace at this year’s keynote, change is scary and the world of blogging is full of it. From the latest apps to mobile-ready content, we are on a wild ride of innovation. There is no question that change is hard, but resisting it can hurt you.
When Instagram came out, I didn’t join. I couldn’t see how yet another app would benefit me and I had a relatively popular blog with a good readership, so didn’t see why I needed another platform. What an idiot! As a photographer and crafter, I totally missed a trick and am playing catch up with people who were there before me.
Use Grace’s tools to think about how you can make changes, even the ones that scare you.
- All Sponsored All The Time
In the next few months, we are launching a series on monetising your blog and there is no doubt that taking sponsored content is a big part of that. However, choose this content carefully. Making sponsored content a significant part of your blog can change your voice and many readers say they stop reading blogs because of this. We completely get that paying the bills is critical, but make sure you are playing the long game. Choose posts that are a genuine fit for your blog and write about them in a way that you would anything else, not just because you are getting paid.
- Burning the Candle at Both Ends
We often joke that Blogtacular is the company that never sleeps. Kat M works until the wee hours of the morning and I am up before 5am to get things done. While we are all for hustle, the truth is we have both suffered from various stages of burnout from trying to do too much.
In the early days of blogging, it can become an obsession – from planning posts to shooting photos to feeling like you need to be omnipresent on social media. Make sure to cut your self some slack. Plan your content, schedule some of your social and learn to say “no”. Oh, and life your life so you have something to blog about!
This seems like a no brainer, right? Don’t copy other people. However, its amazing how even unconsciously we can emulate the content of others we like, how reading or seeing posts or photos from others can show up in our own content. An example, I went through a major Marie Forleo phase (well, I still love her to bits!) and I found myself writing a lot of coaching related content and emulating her style. As a craft blogger, it didn’t fit with the style or ethos of my own blog and wasn’t really me. There is nothing wrong with changing your style, but make sure its done in a way that is authentically you.
- Ignoring the Business Side of Blogging
Even if you do it as a hobby, there is blogging admin from making sure your fees and subscriptions are up to date, to following guidance on tax if you are earning money from your blog, don’t ignore the business side! Creating content is the fun bit, but you won’t be able to do that for long if you don’t keep the infrastructure up.
About a year ago, my blog was featured on a high profile US site…that same day my hosting went down because I’d forgotten to pay the domain renewal! I just could never be bothered to ask to be billed automatically and had forgotten to pay the invoice, thinking every time the reminder came up “I’ll do that later”. I lost a ton of potential traffic at the time I was launching a new product. It was a big wake up call to get on top of what needs to be paid when and not to let it slip.
We’d love to hear from you: What mistakes have you made and learned from on your blogging journey?